The Fortunale project aims to create 100 % natural sweater with innovative textile technologies. They use only high quality pure organic wool, coloured with natural dyes such as flowers, leaves, berries and roots. Fortunale is entirely eco-friendly, and it is inspired by modern principles of circular economy: a Fortunale sweater is designed, from its origin, to be recycled at the end of its natural use until 80 %, because it is made of pure wool, and this precious characteristic allows to regenerate its fibers into new prime materials.
The total absence of synthetic fibers enables to recycle a sweater up to 80 %. They will be glad to accept a return of your old Fortunale in exchange for a 30 % discount on a sweater of their new collection: a small incentive to appreciate their philosophy.
Even the packaging is entirely reusable. Every sweater is shipped in a recycled cardboard box designed to be reutilised as a perfect container.
Main activity field:
Multiple beneficial impacts:
- lower environmental impacts from innovative sweater production (about 80 % less than an ordinary one)
- consumer health protection (absence of chemical substances in fibers and dyes)
- fibers recycling with significant savings in natural resources and water consumption
- social and environmental commitment by planting the Fortunale forest (one tree for each sweater bought) that is beneficial to the environment, to people (as a job opportunity for the social cooperative) in a land confiscated from mafia.