Fortunale is entirely eco-friendly, and it is inspired by modern principles of circular economy: a Fortunale sweater is designed, from its origin, to be recycled at the end of its natural use until 80%, because it is made of pure wool, and this precious characteristic allows us to regenerate its fibers into new prime materials.
In cooperation with Renewi and Coolrec, Circular Clockworks has launched the 'Circular Watch'. It is made from raw materials provided by Renewi, such as secondary plastic granules produced from recycled electronic and electrical appliances. Black watches are based on materials from recycled televisions, while the white ones are made from recycled fridges.
To prevent consumers from buying items they use only a few times a year, Usitoo enables customers to rent these instead. The cooperative has a catalogue of hundreds of items that its customers can rent with credit, thus making the possession span of these items much longer.