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Better World Fashion is circular fashion: 98% reuse - 100% unique

Better World Fashion logo

Better World Fashion produces new quality products from waste materials. Their primary material, leather, is from discarded post-consumer products collected by NGOs.

Fortunale: thanks to 100% organic wool and natural dyes, these Italian sweaters combine high recyclability with style

Fortunale

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Italy

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Fortunale is entirely eco-friendly, and it is inspired by modern principles of circular economy: a Fortunale sweater is designed, from its origin, to be recycled at the end of its natural use until 80%, because it is made of pure wool, and this precious characteristic allows us to regenerate its fibers into new prime materials.

Circular watches from Circular Clockworks

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Netherlands

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In cooperation with Renewi and Coolrec, Circular Clockworks has launched the 'Circular Watch'. It is made from raw materials provided by Renewi, such as secondary plastic granules produced from recycled electronic and electrical appliances. Black watches are based on materials from recycled televisions, while the white ones are made from recycled fridges.

reCIRCULARte: dusting off old furniture and objects to give them new life in a circular effort

The project reCIRCULARte started in 2017: three unemployed people decided to reuse, recover and restore second-hand material or objects, giving them new life.

From digging to building: construction site excavations make perfect, low-emission new bricks

Circular building earth building Compressed earth blocks

At its production site in Brussels, BC materials blends and transforms ordinary earth streams - what some consider to be waste - into perfectly circular building materials.

La Tête dans les Nuages creates multicoloured bean bags out of exhausted hot air balloons

La Tête dans les Nuages gives a second chance to hot air balloons, advertising posters and polystyrene packaging, which would otherwise go to waste, by upcycling them into bean bags.

Usitoo: a functional economy catalogue that lengthens the use-time of products

USITOO

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Belgium

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To prevent consumers from buying items they use only a few times a year, Usitoo enables customers to rent these instead. The cooperative has a catalogue of hundreds of items that its customers can rent with credit, thus making the possession span of these items much longer.

Rifò - regenerating noble textile fibers into timeless pieces of clothing

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Italy

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Rifò regenerates noble textile fibers, such as cashmere, using a proven technology developed in the textile district of Prato (Tuscany) over a hundred years ago.

Fairphone created the world's first ethical, modular smartphone

fairphone modular design

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Netherlands

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The Fairphone 3, launched in 2019, is one of the first modular smartphones, with components designed for longer use first and refurbishment when they finally break down. 

Shoemaker Andrea Verdura turns fishing nets into fashion statements

Verdura's Woman Boot made with recycled fishing net

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Italy

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Andrea Verdura uses different eco-friendly materials to craft stylish, comfortable footwear for women, men and kids. One of the materials used in the footwear are recycled fishing nets.

Clothes rental - helping to reduce textile waste, greenhouse gas emissions and water footprint

Tale Me clothes renting

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Country: 
Belgium, France

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Tale Me is the first European dressing room to rent clothing for maternity and babies/children from 0 to 6 years old.