Last Minute Market - recovering and reusing unsold goods

Type of organisation or company
Country
Italy
Language for original content
Key Area
Scope
Submitted by
Technopolis Group
Ongoing
Yes
Description

Last Minute Market (LMM) is a social enterprise, founded in 1998 as a research initiative and now a spin-off from the University of Bologna (Italy). Today, it is an entrepreneurial company working at national level, developing local projects to recover unsold goods and benefit non-profit organisations. Its objective is zero waste: all services offered by LMM are studied and designed to prevent and reduce waste.

LMM was created to assist companies in re-using surplus food and turning waste into resources. Its field of activity has expanded to different types of goods (e.g. medicines and non-food). Their services are:

  • circulation of surpluses (food, meals, medicines, books, non-food goods, etc.)
  • data analysis, loss and waste analysis, estimating the environmental and social impacts
  • training for schools, companies and institutions
  • communication, marketing projects and content production.

Main results

LMM cooperates with companies, schools and organisations from the third sector. It has provided recovery and waste prevention projects over a wide range of activities, such as:

  • Recovery of cooked meals not served by canteens and their re-distribution to other institutions in need
  • Re-use of purchased, but non-used pharmaceutical products, saving up to EUR 1 million in the last three years
  • Re-use of supermarket surpluses. In a project involving over 200 supermarkets, in two years, LMM has managed to recover and prevent waste of goods with an economic value of EUR 5.5 million.