Naturalmat is an SME that makes organic, natural mattresses, toppers and bedding, using materials that are biodegradable or recyclable.

The company is run along circular lines:

• mattresses have a 10-year guarantee,
• when a Naturalmat mattress reaches the end of its life, their Mattress for Life Initiative^TM gives owners the option to have it refurbished (refilled and recovered), recycled or donated if it's still usable,
• the company recovers materials from recycled mattresses and loops them back into the production process or directs them elsewhere,
• any mattresses (48 to date) which are returned in good condition are sold at a discount,
• the company uses as little packaging as possible: their nursery mattresses are wrapped in compostable packaging, their pillows and duvets are wrapped in reusable bags and their large items are delivered in reusable bags,
• fabric offcuts are sold on at a discount and offcuts from wool mattress filling is looped back into the production process,
• their coir sheets are made from coconut husks, an agricultural byproduct,
• they work with the Cotton Lives On^TM recycling programme: this programme collects old cotton products and Naturalmat collaborated with them to develop a mattress filled with recycled cotton and denim. These mattresses are then donated to charities.