The fashion industry is, except for the oil industry, the most polluting chain in the world. People buy 60 % more clothing than fifteen years ago and wear those items half as long. In fact: 70 % of a wardrobe remains unworn and 33% of women wear clothing less than five times.
This worries The Next Closet. In particular, when thinking of the harmful substances in the production process, the scarcity of raw materials, fast fashion brands that are constantly growing, the poor working conditions and the enormous ecological footprint that people leave behind. The Next Closet’s mission is to change the textile industry by inspiring people to invest in quality and reuse what they already have. The company's goal is to make second hand the number one choice for consumers: why buy new when there are already so many beautiful items out there?
In 2013, Lieke Pijpers and Thalita van Ogtrop founded The Next Closet: a circular marketplace for second hand designer fashion in the Benelux countries. Together with their team in the city centre of Amsterdam, they are innovating the second hand clothing market via technology. The aim is to make The Next Closet the largest sustainable marketplace for designer fashion in the Benelux.
Through the Next Closet webpage, those selling their designer items can earn money while doing good by reducing consumption of new clothes. Buyers, on the other hand, can shop for unique second hand designer clothing at low prices and simultaneously extend product lifetime for each garment.
Main activity field:
Giving designer items a second life saves 73 % of CO2 emissions, chemicals and water otherwise used for the production of new clothes.
Overall the Next Closet platform has given more than 36,000 kg of designer fashion a new life, while the website also saves over 9,000 bathtubs filled with waste water every 24 hours, and pre-empts over 4,000 kg of CO2 emissions every 30 days.