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Next Steps: Tackling Plastic Litter - A Nudging Strategy for Reducing Consumption of Single‑Use Disposable Cups

Nudging

Type:

Author: 
Swedish Environmental Protection Agency (EPA)
Publication Date: 
March, 2021
Country: 
Sweden

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Andrea Norgren Contact details

In this report, nudging is explored as a complement to traditional policies (regulation, economic incentives and information campaigns) to reduce the use of single-use plastics. Behavioural insights are used to develop different options to nudge consumer preferences from single-use cups to more sustainable alternatives.

Based on careful reviews and analysis of previous nudging projects, three green nudges are proposed to catalyze this shift.