Next Steps: Tackling Plastic Litter - A Nudging Strategy for Reducing Consumption of Single‑Use Disposable Cups
In this report, nudging is explored as a complement to traditional policies (regulation, economic incentives and information campaigns) to reduce the use of single-use plastics. Behavioural insights are used to develop different options to nudge consumer preferences from single-use cups to more sustainable alternatives.
Based on careful reviews and analysis of previous nudging projects, three green nudges are proposed to catalyze this shift.