Next Steps: Tackling Plastic Litter - A Nudging Strategy for Reducing Consumption of Single‑Use Disposable Cups

Nudging
Type
Author
Swedish Environmental Protection Agency (EPA)
Publication Date
March, 2021
Country
Sweden
Language for original content
Contact
Andrea Norgren
Contact Details

In this report, nudging is explored as a complement to traditional policies (regulation, economic incentives and information campaigns) to reduce the use of single-use plastics. Behavioural insights are used to develop different options to nudge consumer preferences from single-use cups to more sustainable alternatives.

Based on careful reviews and analysis of previous nudging projects, three green nudges are proposed to catalyze this shift.