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H&M group's vision is to be 100% Circular and Renewable by 2030

H&M logo
Commitment timeline
Start/End date
04/2017 to 01/2030
Pernilla Halldin

The "100% Circular & Renewable" ambition represents H&M commitment to achieve the shift from a linear to a circular model. H&M is approaching this ambition holistically by building circularity into every stage of the value chain, including the products designed and made, the materials and processes used and how customers care for and dispose of H&M products.

Commitment Targets
To be achieved by: 
January 2030

To use only recycled or other sustainably sourced materials in all its products by 2030.

To be achieved by: 
January 2020

To increase the collected volume of garments to reach 25,000 tonnes annually by 2020.

To be achieved by: 
January 2030

To have store waste and recycling systems at 100% of our stores. No timeline mentioned.

Legal requirements and expected outperformance

All our goals are voluntary commitments to achieve our vision, there is no legal requirement.

Main results to date

The 2017 Sustainability Report reports on the first results. Among others:

  • the percentage of recycled or other sustainably-sourced material of total material use (commercial goods) increased from 26% (2016) to 35% (2017).
  • the percentage of cotton from sustainable resources (certified organic, recycled or Better Cotton) increased from 43% (2016) to 59% (2017).
  • The tonnes of garments collected through garment collecting initiative increased from 15,888t (2016) to 17,771t (2017).
Reporting system

Among others, we use Ceres (delivered by Credit 360) internally as a system to track energy and emissions in our own operation and for transport providers.

Our business functions also use business intelligence tools to further analyze data. For our production supplychain we use the data from the HIGG index, taken from the internal system Step.

Monitoring Report publication date: