H&M Group's vision is to become 100% circular

Commitment timeline
Start/End date
Pernilla Halldin

Our aim is to become fully circular. Circular models optimise resources and minimise waste, so that resources stay in use for as long as possible before being recycled or repurposed. We are working to build circularity into every stage of our value chain (from design and production to customer use, reuse and recycling) and to source only sustainable, renewable and recycled resources.

Commitment Targets
Recycled materials as part of raw materials demand (recycled content)
To be achieved by:

100% recycled and other sustainable sourced materials by 2030.

Other (Cotton content)
To be achieved by:

100% recycled, certified organic or sustainable sourced cotton by 2020.

Other (Waste collection)
To be achieved by:

To increase the collected volume of garments to reach 25,000 tonnes annually; achieved in 2019 with 29,005 tonnes of garments collected for recycling and reuse.

Other (Packaging)
Start Date:

100% reusable, recyclable, or compostable plastic packaging
Reduce plastic packaging by 25%
25% post recycled plastic across all packaging used

Other (Packaging)
Start Date:

100% recycled or other sustainably sourced material

Other (New Plastics Economy)
Start Date:
Legal requirements and expected outperformance

All our goals are voluntary commitments to achieve our vision, there is no legal requirement.

Main results
  • Collected 29,005 tonnes of garments for recycling and reuse
  • Explored new business models: on-demand, repair, rental and recommerce options
  • Provided information about materials and factories where products from ARKET, H&M and H&M Home are made
  • H&M Group was ranked 3rd in the 2019 Sustainable Cotton Ranking
  • 97% of cotton organic, recycled or otherwise sustainably sourced
  • 100% of textile and leather supply chain enrolled in ZDHC programme
  • Joined the Microfible Consortium to develop ways to minimise fibre release.
Reporting system

Among others, we use Ceres (delivered by Credit 360) internally as a system to track energy and emissions in our own operation and for transport providers.

Our business functions also use business intelligence tools to further analyze data. For our production supplychain we use the data from the HIGG index, taken from the internal system Step.

Monitoring Report publication date