The Finnish Innovation Fund Sitra is a future fund collaborating with partners to research, trial and implement bold ideas that shape the future. It aims to make Finland a pioneer in sustainable well-being.
Since 2015, Sitra has been working to lead the way to a circular economy – a new kind of society in which everyday lives and well-being are no longer based on excessive consumption and fossil fuel use.
Currently, Sitra’s work focuses on supporting a fair transition to a circular economy and investigating how business can be based on sharing instead of ownership. Sitra is also working to advance circular trade policies, to increase the understanding of environmental effects of digitisation and to explore the potential of the circular economy to safeguard biodiversity.