In 2017, Ecoembes has launched its pioneering circular economy project in Europe; TheCircularLab, which will involve all phases of packaging: from creation, via ecodesign, up to the reintroduction of our products into the consumption cycle. Based in the La Rioja region, TheCircularLab aims to turn the region into a great centre for experimentation by enabling innovations to be tested on a real scale. Cities and municipalities will serve as testing ground for researching into concepts such as packaging of the future, smart waste management within smart cities, responsible consumption or the development of new techniques/processes making recycling easier for citizens.

TheCircularLab main lines of research include:

1) the study of future packaging through ecodesign
2) the development of solutions enabling citizens to recycle
3) smart waste management and
4) entrepreneurship.

The CircularLab was established in close collaboration with the public authorities of the testing location and together with companies active in each of the fields of research.