Food waste causes loss of materials and energy, environmental damage and negative effects on people's health and quality of life. In response to this, two Italian consumers' associations have decided to provide a series of nationwide services and activities, investing in innovative tools that promote the information needed to curb daily food waste.
The zero waste consultancy wegozero has mapped more than 1000 businesses with zero waste potential in four European cities. Its maps are available for a monthly subscription and aim to tell people which businesses in their city are sustainable and geared to circular thinking.