SirPlus, based in Germany, is an example of a business which avoids food waste to its utmost. It consists of a supermarket that sells food rejected by other stores for being considered out of the regular aesthetics for a supermarket – for instance, ugly fruit and vegetables, jars labelled incorrectly, or goods near or past expiry date.
RecycLivre.com is a website selling second-hand books which aims to establish a relationship based on solidarity between its customers and underprivileged groups. It is built around the idea of promoting the recirculation of books instead of them being thrown away by their owners.
Filippa K is a Swedish fashion brand which has taken significant steps to support sustainable consumption and design. The brand follows the "four Rs" of Reduce, Reuse, Recycle, Repair in order to encourage more mindful consumption and diminish fashion's impact on the environment.
Reet Aus is a PhD-qualified fashion designer who founded her own brand that focuses on sustainable fashion. She has studied the issue of waste in the fashion industry.
