The City of Turin is financing some circular-economy oriented projects, among them the Balon Marketplace, an e-commerce portal for stakeholders who are active in the antiques, second-hand, vintage and reuse sectors, for a sustainable consumption of goods with a high cultural and heritage value. The portal aims to share ancient and past know-how and skills by promoting handycrafts shops.

Ms. Bay is a handbag brand that creates products made of rescued waste material and following fair-trade manufacturing ethics. The main material in their collection is salmon-leather. This has qualities similar to regular leather but is processed in a more environmental-friendly way and is highly durable.

Unverpackt in Kiel opened in February of 2014, becoming Germany’s first packaging-free store. Their goal is to reduce packaging and food waste and at the same time motivate customers to reflect on their own consumer behaviour.

Upcycling Scandinavia designs practical objects entirely made out of upcycled plastic. Its products are reusable and can be included into the remanufacturing of new products.

ReTuna Återbruksgalleria revolutionises shopping by being the world's first recycling mall in Eskilstuna, Sweden. ReTuna takes old items and gives them new life through repair and upcycling. The public can leave items in the recycling containers provided by the mall, and they are then redistributed to the shops. 

Swappis is a clothing retail store in central Budapest that attempts to counteract the linear approach of the fashion industry by introducing a business model that focuses on circularity and the reuse of second-hand clothes. Their membership loyalty mechanism is designed to build a strong relationship with customers by encouraging them to choose sustainable options.

Cingomma takes used bicycle tyres and inner tubes to create unique fashion accessories such as belts, wallets, bags and key rings.

In cooperation with Renewi and Coolrec, Circular Clockworks has launched the 'Circular Watch'. It is made from raw materials provided by Renewi, such as secondary plastic granules produced from recycled electronic and electrical appliances. Black watches are based on materials from recycled televisions, while the white ones are made from recycled fridges.

Hewlett-Packard (HP) endorses the Circular Computing and proposes remanufactured models as alternatives for new models. This action underlines a highly significant endorsement of Circular Computing’s approach to sustainability at the high end of the IT market.

Jerónimo Martins is an international Group based in Portugal with a massive know-how in food distribution. In 2019, it started selling washing up liquid under the Kraft and Ultra Pro brands with bottles made with 100% recycled PET and offering check-out bags made with 80% post-consumer recycled plastic.

Jerónimo Martins, a food retailer operating in Colombia, Portugal and Poland is committed to reducing 50% of the food waste produced in its operations by 2025, compared to 2016.

Rue Rangoli is a French social enterprise that supports social organisations involved in upcycling or zero-waste and the design circular economy, based in Europe, Africa and Asia.

Vélosophy is part bicycle, part philosophy. It brings to life the potential of recycling by partnering with Nespresso to craft a bike from recycled aluminium coffee capsules.

Also the standard Vélosophy bikes are made with recycled aluminium. The fork & frame have always been made with as much recycled aluminum allowed  and possible according to the industry standard and legal requirements.

Customers from the MUD brand can lease or buy their jeans, benefit from a free repair service, and return the worn out items to have them recycled into new denim products - so that the iconic piece of clothing remains in use for the longuest time. This brand philosophy saves 78% water and 61% CO2-eq per jeans compared to industry standards.

La Tête dans les Nuages gives a second chance to hot air balloons, advertising posters and polystyrene packaging, which would otherwise go to waste, by upcycling them into bean bags.

Giovanardi recycles technical acrylic textiles from solar protection industry, to create the Raytent line of high-quality yarns and fabrics.

Elak is a family-run electronics store in Brussels which has adopted a circular approach to its e-commerce activities from the onset.