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    Scaling circular business models

    Scaling circular business models. Briefing. Published 21 April 2026. Modified 21 Apr 2026. ImageMagna Araújo Amorim, Environment&Me 2025/EEA
    Type
    Author
    European Environment Agency
    Publication Date
    04/2026
    Language for original content
    Scope

    Scaling circular business models will help the EU achieve its objectives of competitiveness, circularity, resource security and resilience. However, these models have yet to be taken up widely across Europe.

    Circular business models can be scaled in three main ways: scaling out (expanding customer numbers); scaling up (influencing structural conditions to support broader adoption); and scaling deep (inducing cultural and behavioural shifts).

    Critical thresholds to scaling can be identified: a minimal viable scale; a niche scale; and a transformation point.

    There are five key enablers for scaling: regulation and other policies; technological innovation; finance and insurance; social innovation and behavioural change; and supply-chain and ecosystem collaboration.

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    Transitioning to a circular economy: Closing the investment gap in Europe

    Transitioning to a circular economy: Closing the investment gap in Europe, logos of the European Investment Bank and the European Commission
    Type
    Author
    EIB Group
    European Commission
    Publication Date
    04/2026
    Country
    EU
    Language for original content
    Scope

    This report presents the results of a joint research project by the European Investment Bank Group and the European Commission (DG ENV) to assess the circular economy investment gap in the EU.

    Annual investments have reached around €120 billion but there is still an investment gap of around €82 billion per year between 2025 and 2040. Gaps are most significant in circular design and end of life infrastructure, and in key sectors such as construction, batteries and vehicles, and textiles. 

    The report highlights persistent market failures and investment barriers and outlines how EU regulation can help markets to develop and how coordinated EU and EIB financing and advisory action can mobilise investments and accelerate Europe’s circular transition.

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    Strategic environmental watch report on circular economy. The 10 keys for 2026

    Basque Ecodesign Center. Strategic environmental watch report on circular economy. The 10 keys for 2026. Logos of the Grupo SPRI Taldea, Ihobe and the Basque Government
    Type
    Author
    Basque Ecodesign Center
    Publication Date
    01/2026
    Country
    Spain
    Language for original content
    Scope

    This is the fourth edition of the strategic environmental monitoring reports that the Basque Ecodesign Center produces based on the knowledge acquired through its monitoring system. 

    The report compiles the latest regulatory and market developments driving the transition towards a decarbonised, more circular economy and explores how they are relevant to the value chains in which the Basque Ecodesign Center’s partner companies operate. 

    It identifies new standards and recognised methodologies that are relevant to those chains and identifies ten key challenges for the circular economy for 2026, such as security of supply and self sufficiency of materials as keys to competitiveness and circularity in the new geopolitical context.

    (Also available in Spanish and Basque.) 

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    Circularity Gap Report 2026

    The Circularity Gap Report 2026 – CGR 2026.  The Value Gap. Circle Economy
    Type
    Author
    Circle Economy
    Deloitte Netherlands
    Publication Date
    04/2026
    Language for original content
    Scope

    This year’s CGR introduces a new tool: the Value Gap.

    This represents the total avoidable value lost through inefficient material use (including energy and food), premature obsolescence and asset deterioration, and partially unpriced externalities. It is an absolute figure that can also be expressed relative to GDP (that is, as euros of avoidable value lost for every euro of value created), indicating how much value is lost for each unit of economic output generated. 

    Accounting for the Value Gap alongside GDP would provide a more realistic measure of net value creation by revealing how much economic value is structurally lost to linearity and highlighting the scale of opportunity for circular strategies to retain and recover that value.

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    Addressing systemic vulnerabilities: Building a competitive and self-reliant industry through a strong circular economy

    Circul'R – CEA – isec. Face aux vulnérabilités systémiques : construire une industrie compétitive et souveraine grâce à l'économie circulaire forte. Rapport issu des travaux de la Coalition Industrie Circulaire. Mars 2026
    Type
    Author
    Circular Industry Coalition
    Publication Date
    03/2026
    Country
    France
    Language for original content
    Scope

    The Circular Industry Coalition, led by Circul’R and CEA ISEC with the support of the French Ministry of Economy and Finance, brings together nine major industrial companies to address the growing systemic risks facing European industry. 

    After a year of collective work, the coalition has published a report highlighting the limits of the linear model and positioning a strong circular economy as a strategic lever for competitiveness, resilience and industrial sovereignty. 

    The report provides a shared assessment of industrial vulnerabilities and an operational roadmap to accelerate circular transformation at scale.

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    Advancing textile circularity. Europe’s textile waste surge: The case for system-level scale-up

    Advancing textile  circularity Europe’s textile waste surge:   The case for system-level scale-up. The logos of BCG and Rehubs. 2026
    Type
    Author
    Boston Consulting Group
    Publication Date
    03/2026
    Language for original content
    Scope

    Europe generates considerable post-consumer textile waste (around 25kg per person in 2025), but the system captures and qualifies only a fraction for recycling.

    This report, prepared by the Boston Consulting Group, finds that: 

    • A viable European textile-to-textile system requires major investment but is not deemed to be profitable.
    • Enabling mechanisms coordinating the chain and sharing risk are needed to bridge the economics gap. 
    • Textile-to-textile recycled fibres are a new product category answering a planetary need for circularity, but with structurally higher prcessing costs. Under current conditions, they will not be cost-competitive with existing recycled routes.
  • CEPS – BATRAW. Building an EU industrial ecosystem of circularity applications for battery packs: State of play, challenges and conditions for further development  - Vasileios Rizos, Patricia Urban, Gustavo Quintana Cabrera, Deniz Tekin, Hien Vu and Marika Moreschi. CEPS IN-DEPTH ANALYSIS March, 2026-01
    Type
    Author
    Vasileios Rizos
    Patricia Urban
    Gustavo Quintana Cabrera
    Deniz Tekin
    Hien Vu
    Marika Moreschi
    Publication Date
    03/2026
    Country
    Belgium
    Language for original content
    Scope

    Electric vehicles are rapidly transforming the transportation landscape. Circularity solutions, namely recycling and second-life applications, are central to addressing environmental impacts and securing access to valuable materials in electric vehicle batteries (EVBs).

    Consolidating lessons learnt from the BATRAW project, this report identifies three key enabling conditions for scaling up circularity applications for EVBs in the EU: (i) effective implementation of the EU policy framework underpinned by the Batteries Regulation; (ii) strengthened financial support for scaling up battery circularity applications; and (iii) further harmonisation of the standardisation landscape impacting EVB circularity. 

  • Accounting and auditing logo. “Can’t You Count What Really Connects Us?” A situated qualitative counter-accounting for social ties in a local circular economy for organic waste. Chaymaa Rabih. MDPI https://doi.org/10.3390/accountaudit2010005
    Type
    Author
    Chaymaa Rabih
    Publication Date
    03/2026
    Country
    Switzerland
    Language for original content
    Scope

    This study explores how social ties and social impact can be accounted for in circular economy initiatives. 

    It examines how a local project managing organic waste and unsold goods fosters social ties in a priority urban neighborhood in France, and how these dynamics can be grasped using an alternative qualitative accounting approach. 

    It identifies key creators of social ties within local initiatives, proposes a social balance sheet highlighting factors that stimulate or undermine these ties and introduces a methodological approach for counting or recounting social impact in circular economy projects.

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    Thinking circular, acting local - How companies drive change in rural regions

    Implementation of the Territorial Agenda 2030. Thinking Circular, Acting Local - How Companies Drive Change in Rural Regions. Publication of the pilot action Circular rural regions. Logos of the Federal Ministry for Housing, Urban Development and Building. Circular Rural Regions, TA2030 Pilot actions
    Type
    Author
    Circular Rural Regions pilot action
    Publication Date
    11/2025
    Country
    Germany
    Language for original content
    Scope

    Businesses are key drivers of regional transformation. Support from public authorities and cooperation with research institutions, local administrations and networks is key to overcoming barriers and unlocking the potential of the circular economy.

    This publication shows how companies in rural regions can drive the transition towards a circular economy. Drawing on examples from German and European model regions, it highlights how local enterprises implement circular business models, what opportunities arise for regional value creation and resilience, and which policy and governance frameworks can foster this transformation.

    The findings show that the circular economy is not only an ecological necessity but also a strategic pathway towards sustainable and resilient regional development.

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    Marginalising waste: A trading scheme to reduce residuals

    MARGINALISING WASTE: A  TRADING SCHEME TO REDUCE  RESIDUALS REPORT FOR RELOOP AND ZERO  WASTE EUROPE Dr Dominic Hogg dominic@dominichogg.com February 2026
    Type
    Author
    Dominic Hogg
    Publication Date
    02/2026
    Country
    Belgium
    Language for original content
    Key Area
    Scope

    This report proposes a bold new idea for EU waste policy: an EU-wide cap-and-trade system to cut residual municipal waste – the waste that remains after prevention, reuse and recycling. 

    Instead of pushing waste from landfill to incineration, the proposed scheme would put a binding limit on total residuals, creating a strong incentive for waste prevention, reuse, refill and high-quality recycling. 

    The report also explains why major mineral and combustion wastes should be treated separately, and outlines how a fair, per-capita system could work in practice across the Member States, supported by robust monitoring and verification.