Sitra works with partners from different sectors to research, trial and implement bold new ideas that shape the future. It aims to make Finland a pioneer in sustainable well-being.

It is a future-oriented fund which creates preconditions for reform, spurring everyone towards making a change and providing opportunities for co-operation.

Sitra’s work focuses on supporting a fair transition to a circular economy and investigating how business can be based on sharing instead of ownership. Sitra is also working to advance circular trade policies, to increase the understanding of environmental effects of digitisation and to explore the potential of the circular economy to safeguard biodiversity.