Quid provides jobs for vulnerable people, especially women, in a field for which Italy is renowned: fashion. Quid markets its ethical and sustainable clothing under the label Quid Project. The project sources the raw material from the Italian fashion and textile world, using production surpluses and end-of-series fabrics. It therefore combines social and environmental impact.
Giving value to waste as a precious renewable resource: for the first time, agri-food waste can be exploited to create photovoltaic cells that produce sustainable electricity. From the residues derived from winemaking (normally disposed of without any other use), researchers can extract natural dyes that capture solar energy, transforming them into a regenerated green resource.