The campaign “Be a Miljönär” [a pun which merges miljö (environment) with miljonär (millionaire)] has a long-term goal: reducing waste and making sustainable consumption a habit among people aged between 18 and 30.
To prevent consumers from buying items they use only a few times a year, Usitoo enables customers to rent these instead. The cooperative has a catalogue of hundreds of items that its customers can rent with credit, thus making the possession span of these items much longer.
Ecopneus is a non-profit consortium company created by the major tyre manufacturers in Italy in order to track, collect and process end-of-life tyres (ELT) so that they can meet their Extended Producer Responsibility obligations. It is also engaged in promoting applications for recycled rubber and raising awareness about recycling.
Water2REturn was an Innovation Action co-funded by the European Commission under its Horizon 2020 programme. It focused on the recovery and recycling of nutrients from slaughterhouse wastewater as part of a circular economy model.
The PAPERCHAIN project aimed to deploy five novel circular economy models centred around making use of the waste streams generated by the Pulp and Paper Industry (PPI).
