Establishing an EU circular economy calls for a transformation of Europe’s production/consumption systems. Production systems respond to and shape consumer demand through the products offered and how they are marketed. Informed consumer choices can potentially shape decisions made by producers upstream and downstream in product supply chains.
This briefing explores how policy can enable more circular economy-consistent consumer behaviour by understanding the factors influencing it.
There can be no doubt that circular demand creates opportunities for circular supply. But how can closed loop criteria be integrated into public procurement, which represents nearly 14% of Europe's GDP? To figure it out, Renewable Matter interviewed Helena O'Rourke-Potocki and Simon Clement, respectively circular economy and procurement officer and senior coordinator on the circular economy at ICLEI – Local Governments for Sustainability.
ICLEI is a global network working with more than 2 500 local and regional governments committed to driving local action towards a social and ecological transition. In future, whether purchasing services or products such as buildings, furniture and food, local authorities will need to look for increasingly sustainable supplies.
By building on the insights from previous EEA reports on drivers of sustainability transitions, this briefing explores alternative ideas about growth and progress with the aim of broadening the sustainability debate.
Economic growth is closely linked to increases in production, consumption and resource use and has detrimental effects on the natural environment and human health. It is unlikely that a long-lasting, absolute decoupling of economic growth from environmental pressures can be achieved at the global scale. Societies need to rethink what is meant by growth and progress and their meaning for global sustainability.
The briefing outlines how circular economy may not deliver the transformation to sustainability when growth strategy still leads to increased material consumption.
Many actors see the EU’s circular economy (CE) as a promising narrative which steps outside dominant end-of-pipe solutions towards an encompassing vision for strategies across the supply chain. However, this study finds that the EU CE Action Plan maintains the status quo narrative instead of suggesting radical changes.
By focusing on stakeholder narratives, this analysis shows that the inertia is primarily due to CE proponents’ self-perception of being in a legitimacy crisis and their strategic arguments that have:
concealed social conflict and potential trade-offs
strengthened the agency of ‘status quo’ agents
excluded alternative voices questioning the proposed CE narrative.
The paper discusses how to develop new environmental narratives outside the status quo.
France's Law Against Food Waste has become an international model for sustainable food policy. The law is often described as combining economic efficiency with environmental protection and social equity. However, stakeholder narratives cast doubt on whether this French CE law really contributes to social justice in the long run. This discourse analysis shows that:
the ban on food waste institutionalised a narrative about food waste that prioritises profit over social equity
the traditionally dominant solidarity narrative about food waste has been pushed back by the emerging CE discourse
As a consequence of this shift, activities enacted in the name of the CE may counteract social equity goals (for instance by establishing competition with charities).
Urban agriculture comes with its own share of environmental impacts. Circular strategies promise to reduce these impacts, but not all strategies are resource efficient and environmentally effective.
This paper finds that the most eco-friendly and circular strategies for urban agriculture, taking a Mediterranean tomato crop as a case study, include:
Struvite (phosphate mineral recovered from wastewater treatment) instead of non-renewable phosphate fertiliser to conserve freshwater
Recycled steel and materials for urban agricultural infrastructure to reduce carbon emissions, toxicity and freshwater pollution
Closed-loop irrigation to minimise ocean and freshwater pollution. However, if new infrastructure is required, it could lead to an increase in carbon emissions.
Policies are focusing on halving food waste to help conserve increasingly strained food resources. However, expanding their scope of action to include dietary changes and complement targets with resource footprints has greater potential to save resources while avoiding trade-offs.
This paper shows that in Germany:
Healthy, plant-based diets are more effective at reducing land and biomass use than halving food waste
A combination of more plant-based food consumption and food waste reduction in distribution and consumption is most effective at saving resources
Focusing exclusively on food waste reduction as a policy target can be detrimental to the overarching goal of saving resources because it deflects attention away from more effective alternatives.
The circular economy (CE) is gaining momentum in cities. To ensure a sustainable CE, it is crucial to measure the environmental performance of CE strategies. However, environmental assessments overlook several strategies that are a key feature of urban CE practice. These include reuse and repair, sustainable built infrastructure and urban land use, green public procurement, smart information and access technology.
To provide insights into the environmental performance and potential of these strategies, industrial ecologists and municipalities should:
collaborate with urban systems experts
quantify the environmental impacts of entire urban systems
combine environmental assessments with social and economic feasibility ones.
Many political, business and civil society stakeholders are disappointed with the German Packaging Act. They feel it makes a comparatively small contribution to the circular economy. This study explains why they are disappointed:
Policy-making became entangled in disputes between proponents of a private and a public system for waste collection. Stakeholder fears of potential radical changes led to a stalemate
Fears allowed only incremental changes in the Packaging Act
The incremental changes could not resolve existing conflicts.
Based on its findings, the paper proposes possible courses of action. To create a shift to a circular economy, dialogue is needed using methods which explicitly address fears and overcome the current stalemate.
ChangeMakers is a magazine published by Circularities together with Circl/ABN Amro Bank. Readers can learn about working methods and practical examples of circularity from directors, designers, buyers and marketing specialists from companies like Philips, Bugaboo, Fairphone and Mitsubishi.
The magazine aims to inspire future-proof professionals with a wealth of interviews from people who really know what they're talking about and feel passionate about the circular transition. Each section tackles the circular economy from a different perspective: for instance, directors speak about how they need to steer their companies and designers talk about the principles underpinning their work.
If you're interested in circular issues, this magazine is well worth the read!
