La Tête dans les Nuages gives a second chance to hot air balloons, advertising posters and polystyrene packaging, which would otherwise go to waste, by upcycling them into bean bags.
Suckõrs is an Estonian company that uses reed growing naturally on the shores of Estonia to make reusable, biodegradable drinking straws and a new raw material for producing goods. Their products can be cleaned and reused multiple times and, once they have reached the end of their lifecycle, they will decompose naturally.
Founded in 2012 with the objective of creating high-quality eyewear from oil-free or recycled materials, producing Dick Moby sunglasses and eyeglasses follows a circular approach: lowering environmental compared to similar fashion accessories.
Flustix is a certification body for plastic-free and partially plastic-free products as well as goods made from recycled and recyclable plastics. By making plastic reduction clearly visible for customers, the certification provides guidance and the opportunity to make a plastic-aware buying decision.
Klättermusen is a Swedish outdoor clothing company producing waterproof jackets, pants and backpacks made at least partly from recycled polyamide. The polyamide is created from post-industrial waste including packaging materials from factories, old carpets and discarded industrial fishing nets.
Räubersachen (robbers' loot in German) applies the concept of product-as-a-service to baby clothes. It provides parents with ecological woollen alternatives by refurbishing unneeded baby and toddler clothes and renting them out.
Recycled materials as part of raw materials demand (recycled content)
To be achieved by:
100% recycled and other sustainable sourced materials by 2030.
Other (Cotton content)
To be achieved by:
100% recycled, certified organic or sustainable sourced cotton by 2020.
Other (Waste collection)
To be achieved by:
To increase the collected volume of garments to reach 25,000 tonnes annually; achieved in 2019 with 29,005 tonnes of garments collected for recycling and reuse.
Other (Packaging)
Start Date:
100% reusable, recyclable, or compostable plastic packaging
Reduce plastic packaging by 25%
25% post recycled plastic across all packaging used
Other (Packaging)
Start Date:
100% recycled or other sustainably sourced material