Filippa K is a Swedish fashion brand which has taken significant steps to support sustainable consumption and design. The brand follows the "four Rs" of Reduce, Reuse, Recycle, Repair in order to encourage more mindful consumption and diminish fashion's impact on the environment.

Reet Aus is a PhD-qualified fashion designer who founded her own brand that focuses on sustainable fashion. She has studied the issue of waste in the fashion industry.

Fortunale is entirely eco-friendly, and it is inspired by modern principles of circular economy: a Fortunale sweater is designed, from its origin, to be recycled at the end of its natural use until 80%, because it is made of pure wool, and this precious characteristic allows us to regenerate its fibers into new prime materials.