Our industries and our current way of life make us produce more and more in an "ephemeral" way. We throw away big amounts of raw materials that we could easily reuse and launch back in the circular economy.
Parapluiestandupcycling decided to retrieve the fabric of broken umbrellas and to create a utility garment out of it.
Customers from the MUD brand can lease or buy their jeans, benefit from a free repair service, and return the worn out items to have them recycled into new denim products - so that the iconic piece of clothing remains in use for the longuest time. This brand philosophy saves 78% water and 61% CO2-eq per jeans compared to industry standards.
On 9 May 2019, the National Institute for Circular Economy (INEC) and Orée, the two main circular economy organisations in France, presented their collaborative research on the political dynamics of circular economy in Europe and the civil society networks that drive this circular transition.